Thursday, March 31, 2011
2:00 - 3:00 p.m., Eastern time

Sponsored by:

Why does it cost nonprofits $20 to raise $100, while it costs companies only $4?
Simply put: Donor's do not directly benefit from the results produced by the organizations they support, making it hard for nonprofits to prove their worth.
A growing number of nonprofits are overcoming this challenge and noticing big increases in fund raising by realizing their economic power. These nonprofits are "selling" their results to a new set of stakeholders: consumers, businesses, investors, employees, and service providers. Education, the environment, health care, and the arts now have direct economic consequences and opportunities―and that gives nonprofits the leverage they need for success in the donor market.
In this Webinar, we'll show you real-world examples of organizations that have figured out how to promote their results―including lessons from one organization that increased corporate and foundation donations by 35 percent in just one year.
You'll come away with practical tools that will help your organization:
Figure out which services are of "high value" to potential supporters
Identify companies, foundations, and other supporters who will invest in your
results
Focus on a donor's "need to buy," versus your organization's "need to sell"
Communicate the value of your organization's services and demonstrate the return on donors' investments
*Added Bonus: Webinar participants receive a 20-percent discount on The End of Fundraising, a new book authored by Jason Saul, that makes its debut just days before this Webinar.

Panelists
Jason Saul, Chief Executive Officer, Mission Measurement

Jason Saul is one of the nation's leading experts on measuring social impact. He is the founder and chief executive of Mission Measurement, a strategy consulting firm that helps nonprofits, corporations, and government agencies measure and improve their social impact. Mr. Saul serves on the faculty of the Kellogg School of Management at Northwestern University, where he teaches corporate social responsibility and nonprofit management. He also serves on the faculty of Boston College's Center for Corporate Citizenship. He is the founder of the Center for What Works, a national organization that focuses on benchmarking and performance measurement and the author of Social Innovation and the forthcoming The End of Fundraising (Jossey-Bass).

Julie F. Simpson, Executive Director, Urban Gateways

Julie F. Simpson is executive director of Urban Gateways, a Chicago organization that brings the arts to children in schools and other places throughout the metropolitan area. Ms. Simpson has worked at nonprofit groups for more than 25 years; she served as founding director of the Cricket Island Foundation in New York City, a fund that provides grants to groups that train young people to promote social change. She also founded the Center for Community Arts Partnerships at Columbia College Chicago. Ms. Simpson worked for more than a decade in New York City as a choreographer, performer, and arts-management consultant and has served on the faculties of Queens College–CUNY, New York University, and Rockford College in Illinois.


Webinar Host
Stacy Palmer, Editor, The Chronicle of Philanthropy

Stacy Palmer has served as a top editor of The Chronicle of Philanthropy since the newspaper was founded in 1988. She has overseen the development of its Web sites, Philanthropy.com and Philanthropy Careers and newsletters such as Philanthropy Today and The Chronicle Board Report. Ms. Palmer frequently appears on radio and television to offer commentary on news in the nonprofit world. She has appeared on numerous national television and radio programs including ABC News's 20/20, The PBS NewsHour, and National Public Radio's All Things Considered and Morning Edition. She also makes frequent speeches at conferences of nonprofit and foundation executives.


CFRE Continuing Education Credit: Approval pending. The Chronicle of Philanthropy will provide CFRE Continuing Education Points Tracker to all participants once approved.
View On Demand: If you can't make the live event at 2 pm ET on March 31, the Webinar can be viewed at your convenience. Simply register today then log on and watch the webinar when your schedule allows, whether during your lunch hour or while on your next business trip. (Please allow four business after the live event for the files to be available. Viewing on demand is available for 6 months. Slides may be permanently downloaded.)
Remember: This Webinar can be viewed by multiple people using one computer. So you can turn it into a training session for your staff, or just yourself. It is all delivered directly to your computer, so there are no travel costs, no lost time away from the office, and no lost productivity.
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