Some Background: What is EdgeRank?
What you see in your Facebook newsfeed isn't magic; it's controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business.
The EdgeRank factors are:
Affinity – How often you interact with others (be it visiting a friend's profile or commenting on a page's picture).
Edge Weight – The type of content it is. A few types are: Photos, Videos, Status, Place Checkins, becoming friends with someone, liking a page, changing your profile picture, etc. Keep in mind, there are general rules, but everyone's Edge Weight is different and Facebook has carte blanche to tweak things at will.
Recency – The older something is, the less likely you are to see it.
Strategies for Effective Facebook Wall Posts
Posts made between 8 PM and 7 AM receive 20% more user engagement.
On Wednesdays, fan engagement is 8% above average.
Posting one to two times per day produces 40% higher user engagement.
Posting one to four times per week produces 71% higher user engagement.
Posts with 80 characters or less receive 66% higher engagement. Very concise posts – those between one and 40 characters – generate highest engagement. Only 5% of all retail brand Wall Posts are less than 40 characters in length, even though these receive 86% higher fan engagement.
Ask questions to spark dialogue – "question" Posts generate Comment rates double that of "non-question" Posts.
Fill in the blank Posts receive 9 times more Comments than other Posts.
Offer fans "$ off" and coupons. Posts containing these offer-related keywords receive the highest engagement.
"$ OFF" offers receive twice the engagement of "% OFF" offers.
Avoid complicated Wall Posts. Status-only Posts receive 94 % higher than average engagement.
Εστάλη από τη συσκευή μου BlackBerry®
What you see in your Facebook newsfeed isn't magic; it's controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business.
The EdgeRank factors are:
Affinity – How often you interact with others (be it visiting a friend's profile or commenting on a page's picture).
Edge Weight – The type of content it is. A few types are: Photos, Videos, Status, Place Checkins, becoming friends with someone, liking a page, changing your profile picture, etc. Keep in mind, there are general rules, but everyone's Edge Weight is different and Facebook has carte blanche to tweak things at will.
Recency – The older something is, the less likely you are to see it.
Strategies for Effective Facebook Wall Posts
Posts made between 8 PM and 7 AM receive 20% more user engagement.
On Wednesdays, fan engagement is 8% above average.
Posting one to two times per day produces 40% higher user engagement.
Posting one to four times per week produces 71% higher user engagement.
Posts with 80 characters or less receive 66% higher engagement. Very concise posts – those between one and 40 characters – generate highest engagement. Only 5% of all retail brand Wall Posts are less than 40 characters in length, even though these receive 86% higher fan engagement.
Ask questions to spark dialogue – "question" Posts generate Comment rates double that of "non-question" Posts.
Fill in the blank Posts receive 9 times more Comments than other Posts.
Offer fans "$ off" and coupons. Posts containing these offer-related keywords receive the highest engagement.
"$ OFF" offers receive twice the engagement of "% OFF" offers.
Avoid complicated Wall Posts. Status-only Posts receive 94 % higher than average engagement.
Εστάλη από τη συσκευή μου BlackBerry®
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