| Editor's Choices How the Google +1 Button Affects your Search Results  By Rory Martin - The effect from the SEO Effect Google +1 experiment on the impressions and click through rates from search results to the site was short lived. However, it is a significant ranking signal in Google Search Results. » Continue... Your Business and Social Media (No 'Brochureware'... Please!)  By Meghan Somers - If the goal of your company's social media efforts is to engage with your customers and facilitate communication with them, what do you need to do to prevent your social media accounts from being "brochureware" for your business? » Continue... From Social Media Today Social Data: A Revolution in Online Marketing - White Paper As consumers increasingly use their social identities across the web, an incredible opportunity is presenting itself to businesses. By accessing users' social data in a transparent and permission-based way, marketers are able to learn more about their users than ever before and market to them with an unprecedented level of accuracy and personalization. In this white paper, we will explore what social data is, how it can be accessed and how it can be applied to power marketing efforts. » Continue... Search Engine Trends - 2012  By Mark McGrath - Compared with 2011, in total there have been 652m additional visits to search engines that weren't happening this time last year. As search continues to advance, the long tail is going to become ever more important in search. » Continue... Your Copywriter Don't Dance & Your Content Don't Rock n' Roll  By Barry Feldman - "You either get remembered of you get forgotten." Which would you like to be? The point of view of your content makes all the difference. » Continue... Why Mark Zuckerberg's Public Address Was a Masterstroke by Facebook By Mark McGrath - If you were to ask a room-full of Facebook critics what the social network's Achilles heel was, the general consensus would undoubtedly be the lack of mobile integration. During this conference, Zuckerberg acknowledged this failing and made it very clear that it was right at the top of his priority list. » Continue... Ten Questions: A B2B Online Community Readiness Checklist  By Vanessa DiMauro - B2B firms are often daunted by the disparity between the attention garnered by popular consumer sites and the less-exciting reality that a B2B online community will never generate the traffic volume of a B2C community. But that's as it should be. » Continue... | 
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